Aimen covered live reporting of National and International events / press conferences for 24 News HD Islamabad. Covering the Weather Educational and Social Development beats of the twin cities and certain regions across Pakistan with best voice overs and script writing. Youngest top contributor of Breaking News within the Islamabad.
Then she joined Nutrition International and worked with Scaling Up Civil Society alliance Pakistan in 2017 as a media and Communication officer. She Managed media on National dialogues, National seminars, launch of new projects and training workshops. Provided electronic and print media coverage’s with participation of parliamentarians and member of assemblies in seminars for delivering message on a big platform. She had designed innovative plans for international campaigns like world breastfeeding week, world food day, global goals, world food security day etc. She had developed IEC Material info graphics, brochure, certificates, backdrops and invitation cards. She had managed media plans best suited to meet established requirements and objectives and developed public service message and preparing tweet & Facebook sheets for social media handling with creative hashtags, info graphics, pictures and mentions.
She was working with SUN Secretariat, Ministry of Planning and Development Pakistan TAN Project from 2018 as a Media and Communication Officer in which she is assisting in development of advocacy messages/materials and translation into national and regional languages; Communication messages/materials developed and translated. Moreover developed SUN Movement Secretariat for implementation of advocacy, media and communication activities planned under PC-1 to raise awareness about nutrition and related issues. She is building capacity of all provincial SUN Secretariats (departments of Planning and development in PUNJAB, SINDH, KP BALOCHISTAN, GILGIT and ISLAMABAD) for effective use of social media how to raise awareness on nutrition through social media. She publishes Press release for different events. Script writing for different media products including documentaries, public service announcements developed, E-newsletters for SUN Secretariat developed, Social media accounts created and updated, content creation for SUN website finalized and uploaded.
Other than that she is Hosting a Programme “Women’s Club” on HumSub TV which is a forum where we talk to professional / unprofessional women for issues pertaining to their lives or career and try to propose possible solutions for mitigating them.